Audi's Strange Beginnings
As a car manufacturer, Audi is today a member of Germany's Big Three and has come to the forefront of technological and engineering sophistication in the automotive world. Audi traces its origin to its founder August Horch's name. Horch was forced out of his original car company and was unable to use his own name to start another. As a result he subsequently formed a company named 'Audi' in 1909. This name was chosen because it was a Latin translation of Horch which means "Hark!" in German.
Audi's First Car
The first car fielded by Horch and company was the Audi Type A 10/22 hp Sport-Phaeton first came out of the factory line in 1910. The success of the car was almost instantaneous and gave Audi the boldness required to develop further vehicles.
Fast Forward
The ten years are solid evidence that Audi's tenure in the autmotive world has enabled it to thrive and navigate even the roughest waters while wlearning from others' mistakes. Great vehicles like the TT and S8 have secured Audi's place as the number one German autohaus allowing it encroach upon a market formerly owned by BMW and Benz.More here: http://www.squidoo.com/audi-cars-complete-audi-company-history
